Event Management for Seven Dimensions -myassignmenthelp.com

Question: Discuss about theEvent Management for Seven Motivational Dimensions. Answer: In the study of Motivational theories, the push and pull theorizing is the primary framework used to formulate and test motivations for event attendance. In this framework, the push factors are considered to be those internal factors that make one travel while the pull factors are the external factors that make one visit some places or take part in some activity. The seek-escape dichotomy is another theory usually used in event motivation. This theory asserts that the wish to seek essential rewards and that to get out of typical environment makes one be involved in leisure activities. Seven motivational dimensions were identified from various studies as discussed below. The dimension of family closeness has an active cultural component. Here, senior married people were found to spend more time with family compared to young couples. Concerning nationality, the South Americans and the Asian tourists valued time with family than the Canadian and U.S guests. It was noted that individuals with lower income appreciated more time with their families unlike those whose annual house income is high. On the basis of sex, females were found to spend more time with the family as than males. The other motivational dimension ascertained was socialization. This shows interaction with people either external socialization which is interaction with new people in the event or internal socialization which is interaction with familiar people. Unlearned visitors valued socialization compared to the learned, visitors from local regions liked socialization unlike visitors from without, people with low income, and the young who had more time with friends (Lee, Lee, Choi, 2011). The motivation to escape or recreate is the desire to relax and refresh both physically and mentally from the day-to-day life pressures. Escape is affected by sex where female preferred getting away for a while than males, Age-wise the young (18-25) preferred getting away from daily routine than those above 30 years (Tkaczynski, Rundle-Thiele, 2011). The study also ascertained event newness as a motivation to attend an event. This is the desire to find out current and different familiarities and sustaining interest. Female guests got moved without difficulty by event newness than male guests. Also, those visiting for the first time esteemed event novelty than the regular visitors. The desire for excitement and enjoyment of visitors to experience entertainment and the atmosphere of a given event and enjoy it were also found out to be event motivators. The unmarried or single people, the young and those out of region attended the festive than their respective equivalents. Most of the international visitors and older people valued cultural events as a motivation to attend various events. Their desire was to increase cultural knowledge, get involved with various cultures and interest in historical and cultural activities. From various studies, it was concluded that in attracting festive visitors, event-specific attributes were very crucial. The question is whether people attend events with different motivations. The research concluded that people attend events because of what the event offers and not just for the sake of it. The study also examined the motivations behind the attendance of music festivals. The attributes that were valued by people when deciding on the music festival to attend were found to be affected by the value for money, accessibility, and availability of information. Based on the results of various researchers, motivations to attend the two festivals - music and cultural differ slightly. Some are present in one, and those present in both have different relative importance attributed to the event. This study identifies essential factors for event motivation. It also ascertains seven motivational dimensions for different reactions to events. Motivation is affected by age, sex, nationality, marital status and education. Further research is recommended on motivations to attend music and diversity and in different data analysis methods. References Lee, J. S., Lee, C. K., Choi, Y. (2011). Examining the role of emotional and functional values in festival evaluation.Journal of Travel Research,50(6), 685-696. Tkaczynski, A., Rundle-Thiele, S. R. (2011). Event segmentation: A review and research agenda.Tourism management,32(2), 426-434.