Event Management for Seven Dimensions -myassignmenthelp.com

Question: Discuss about theEvent Management for Seven Motivational Dimensions. Answer: In the study of Motivational theories, the push and pull theorizing is the primary framework used to formulate and test motivations for event attendance. In this framework, the push factors are considered to be those internal factors that make one travel while the pull factors are the external factors that make one visit some places or take part in some activity. The seek-escape dichotomy is another theory usually used in event motivation. This theory asserts that the wish to seek essential rewards and that to get out of typical environment makes one be involved in leisure activities. Seven motivational dimensions were identified from various studies as discussed below. The dimension of family closeness has an active cultural component. Here, senior married people were found to spend more time with family compared to young couples. Concerning nationality, the South Americans and the Asian tourists valued time with family than the Canadian and U.S guests. It was noted that individuals with lower income appreciated more time with their families unlike those whose annual house income is high. On the basis of sex, females were found to spend more time with the family as than males. The other motivational dimension ascertained was socialization. This shows interaction with people either external socialization which is interaction with new people in the event or internal socialization which is interaction with familiar people. Unlearned visitors valued socialization compared to the learned, visitors from local regions liked socialization unlike visitors from without, people with low income, and the young who had more time with friends (Lee, Lee, Choi, 2011). The motivation to escape or recreate is the desire to relax and refresh both physically and mentally from the day-to-day life pressures. Escape is affected by sex where female preferred getting away for a while than males, Age-wise the young (18-25) preferred getting away from daily routine than those above 30 years (Tkaczynski, Rundle-Thiele, 2011). The study also ascertained event newness as a motivation to attend an event. This is the desire to find out current and different familiarities and sustaining interest. Female guests got moved without difficulty by event newness than male guests. Also, those visiting for the first time esteemed event novelty than the regular visitors. The desire for excitement and enjoyment of visitors to experience entertainment and the atmosphere of a given event and enjoy it were also found out to be event motivators. The unmarried or single people, the young and those out of region attended the festive than their respective equivalents. Most of the international visitors and older people valued cultural events as a motivation to attend various events. Their desire was to increase cultural knowledge, get involved with various cultures and interest in historical and cultural activities. From various studies, it was concluded that in attracting festive visitors, event-specific attributes were very crucial. The question is whether people attend events with different motivations. The research concluded that people attend events because of what the event offers and not just for the sake of it. The study also examined the motivations behind the attendance of music festivals. The attributes that were valued by people when deciding on the music festival to attend were found to be affected by the value for money, accessibility, and availability of information. Based on the results of various researchers, motivations to attend the two festivals - music and cultural differ slightly. Some are present in one, and those present in both have different relative importance attributed to the event. This study identifies essential factors for event motivation. It also ascertains seven motivational dimensions for different reactions to events. Motivation is affected by age, sex, nationality, marital status and education. Further research is recommended on motivations to attend music and diversity and in different data analysis methods. References Lee, J. S., Lee, C. K., Choi, Y. (2011). Examining the role of emotional and functional values in festival evaluation.Journal of Travel Research,50(6), 685-696. Tkaczynski, A., Rundle-Thiele, S. R. (2011). Event segmentation: A review and research agenda.Tourism management,32(2), 426-434.

The future communicator free essay sample

In just 4 years since Volkswagen (VW) set up its India operations, it had captured a 3. 6% market share something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group, which also owned Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and Skoda. In India, the group was present with Skoda, Audi, and VW. 1 Maik Stephan, Managing Director, Volkswagen Group Sales India said: While three brands give us the collective power, we have to be careful to market them uniquely so that we are not chasing the same customer. In 2011, the group’s worldwide revenues and net profit were Euro 159 billion and 15. 8 billion, respectively. Headquartered in Wolfsburg, Germany, the group operated more than 60 plants around the world. It was the second largest automaker behind General Motors. It had a market share of 12. 3% in 2011. Its core markets were Germany and China. We will write a custom essay sample on The future communicator or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was the market leader in Europe with a 20% market share. It aimed to become the world’s largest automaker by 2018. With a growth of 30% in the Indian automobile industry, India was to play an important role in realizing the group’s global ambitions. VW targeted to increase the market share of its flagship brand in India from 3. 6% to 5% by 2015. Neeraj Garg, Director, VW Group Sales India said: We have to transition from launch stage to growth stage of the life cycle. To meet our ambitious growth plans, we need to evolve our marketing strategy. Perhaps, we should review it. Are our segmentation, targeting, and positioning right? Is our product, distribution, and communication strategy appropriate to catapult us to the next level? Volkswagen has had a tradition of highly creative advertising globally. Its campaign ‘‘Force’’ for Passat was adjudged the best campaign of 2011 by Advertising Age. 2 The campaign featured a kid in Darth Vader costume (Darth Vader is the central character in the Star Wars saga) trying to use ‘‘force’’ (a metaphysical power in the fictional universe of the Star Wars galaxy) on everything from his dog to the washing machine to his sandwich all in vain. As he focuses all his energy on Passat, the car suddenly starts to the astonishment of the kid. A shot showed that the car was started by his father using a remote control. The campaigns connect with the popular culture of Star Wars resulted in 31 million views on YouTube. ‘‘Think small’’ and ‘‘Lemon’’ campaigns had become part of advertising textbooks. Lutz Kothe, Head of Marketing PR, VW Group Sales India said: What inspiration can VW Indian advertising draw from its global advertising? FROM GERMANY TO INDIA The German auto industry in 1930s was largely composed of luxury cars. Since many Germans could not afford luxury cars, Adolf Hitler set up a state-owned factory ‘‘Volkswagen’’ (pronounced as folk’s wagon) in Wolfsburg in 1933 for producing the ‘‘people’s car. Ferdinand Porsche, an engineer was chosen to steer the project. The first car that was rolled out was ‘‘Beetle. ’’ With its distinctive round shape and low price, it stood out from the big cars and became a global cult. In the 1970s, Passat, Scirocco, Golf, and Polo were launched. The sedan version of Golf 1 2 The remaining brands were imported by independent dealers. Advertising Age was the leading magazine in the domain of advertising. Seema Gupta, Assistant Professor of Marketing prepared this case for class discussion. This case is not intended to serve as an endorsement, source of primary data, or to show effective or inefficient handling of decision or business processes. Copyright ? 2013 by the Indian Institute of Management Bangalore. No part of the publication may be reproduced or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise (including internet) without the permission of Indian Institute of Management Bangalore. This document is authorized for use only by Paul Boutilier at University of Prince Edward Island until December 2014. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Volkswagen in India Page 2 of 33 Jetta was launched in 1983 and Phaeton in 2002. Thereafter, New Beetle was launched to recreate the magic of the original Beetle. The group entered India in 2001 with Skoda. Its plant in Aurangabad assembled a few models of Audi and Volkswagen as well. Audi and Volkswagen were launched in India in 2004 and 2007, respectively. In 2010, a stateof-the-art production facility was set up at Chakan near Pune with an investment of Rs. 35 billion to manufacture Polo and Vento indigenously. The plant also manufactured Skoda Fabia and Skoda Rapid as they were built on the Polo platform. Despite sharing common product platforms, the three brands were distinctly positioned. Skoda was positioned as less premium than VW which was positioned as more premium than even Honda and Toyota. Audi was positioned at par with BMW and Mercedes in the luxury category (see Exhibit 2 for positioning of various players). While the group integrated the back-end of technology, human resource, and finance across the three brands, the front-end of dealers was scrupulously kept separate. Despite its careful planning, there existed an anomaly. Skoda was perceived to be a more up-market label than VW in India. This was owing to Skoda’s history in India. Skoda was launched in 2001 with the Octavia, a premium car. The only other choices in the segment at that time were Honda City, Hyundai Accent, and Maruti Baleno. Octavia immediately became a CEO’s car. Subsequent brands Laura and Superb were even more premium and since they were diesel engines, they were more expensive than their Japanese petrol-engine counterparts. John Chacko, Group President and MD, VW Group Sales India said: Our priority is to get the core brand Volkswagen sorted out and then the other brands will fall into place. For instance, after Polo was launched, the price of Skoda Fabia was revised downwards. iii VW believed in engineering excellence. It pioneered ‘‘turbocharged diesel injection’’ (TDI) which provided fuel economy and BlueMotion Technologies which enabled energy efficiency. 3 It had obsessive focus on quality. For instance, the bumpers had seven layers of paint (most carmakers had four); it welded all the points on the dashboard simultaneously to leave no room for misalignment (this required more machines; other carmakers welded the points sequentially). VW combined engineering excellence with local market insights to crack open the emerging markets. CONSUMER INSIGHTS Each year, the product planning team in VW engaged with 200 consumers in a freewheeling chat. Product Head Product Planning Training, VW Group Sales India said: When you sit in the consumer’s drawing room, you get a flavor of his life. You can see whether he prefers a Samsung or a Sony or an LG. You can gauge his tastes and lifestyle. Buying Motives VW research showed that a consumer bought a car for three motives. First was to signal to peers and parents that he had made it in life and was not a failure. Second was for utility protection from rains, extreme weather, and weekend family outings. Third was for personal space, as people in metros lived in small houses with joint families car was his little dungeon and hideout. VW incorporated these consumer insights in its marketing strategy. To tap into the first motive, it positioned itself as an aspirational brand. To build aspiration, it followed a top-down strategy it entered the Indian market with higherend models such as Passat and Jetta and then introduced lower-end models such as Polo and Vento. Product Head said: Honda entered the Indian market with Honda City, whereas Hyundai with Santro. Both have a wide portfolio, but Hyundai is seen as an accessible brand, whereas Honda as an aspirational brand. It is because first impression is what remains with the consumer. Blue was the corporate color and motion stood for mobility. This document is authorized for use only by Paul Boutilier at University of Prince Edward Island until December 2014. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Volkswagen in India Page 3 of 33 VW tapped into the second motive of utility by having functionality at the core of technology. For instance, its BlueMotion Technologies had several utilitarian features such as ‘‘park assist’’ wherein the car could park itself. VW addressed the third motive of space by designing spacious cars. It provided light interiors and striped fabrics which gave the impression of open spaces. Product Head said: Indians are claustrophobic. They need lot of open spaces. For Indians, house is anyways a compromise as it is inherited or is constrained by budget. The consumer hence does not want to compromise on his car. Consumer Attitude The product planning team researched consumer attitude toward cars. The Product Head said: Consumer treated the car as his muse. There is a lot of boredom that sets into the life of a sober man. He marries the girl suggested by parents, lives in the same city, and works for the same family business. He brings change through two things car and mobile. Those are his mistresses. He changes car every 3-4 years. The latest car would be his muse, his loved one. The product planning team at VW utilizes this insight to offer ‘‘wow’’ features which would make the car his most coveted muse. Consumer also likens the car to arranged marriage. He chooses car just as he chooses his wife based on looks. Later he falls in love with his car just as he fell in love with his wife for the way it treats him space, comfort, controls, driving experience, and cooling. The product planners leverage this insight to put experience enhancing features in the cars. For instance, the New Passat had ‘‘auto start-stop’’ in which the engine automatically turned off when one took the foot off the clutch after halting in a traffic jam or a red light. When one depressed the clutch again, the engine started automatically. PRODUCT PLANNING VW leveraged these consumer insights to design cars suitable for Indian consumers. For instance, cars had flat space on the dashboard for placing Ganesh idols, had liberal sprinkling of chrome (Indians loved chrome) and a lever behind the co-driver’s seat so that the passenger could push the seat oneself (Indian cars were chauffeur-driven so the co-driver’s seat was often vacant). VW decided which features to incorporate in the car based on four filters. First, was the customer willing to pay for it and how much? Second, what would it cost the company? Third, how easily could it be implemented from an engineering point of view? Fourth, could it be translated into a nice communication story? Product planners identified consumers’ willingness to pay for innovative features through gut feel and by asking a few friends. For standard features, VW used quantitative market research. They were careful not to over-engineer the cars with specifications that consumers were not willing to pay for. Product Head said: For European markets, VW cars had strong roofs that could bear the weight of 18 inches of snow. But, in India you don’t need it. Since the lead time for new product development was 3-4 years, product planners anticipated trends by considering socio-economic factors. The Product Head said: The cost of chauffeur would become very high in future, but the commutes would get longer, the traffic would worsen and the jobs become more demanding. The consumer would thus be ready to pay more for automatic transmission. So, automatic transmission would become the norm in metros and hence VW has started planning for producing more of them. Music CDs would disappear and so VW is considering knocking off CD players and keeping only USB port.

How to Write a Sample Essay of College Transfer

How to Write a Sample Essay of College TransferIn the past a student taking a transfer course had to write a sample essay of college transfer, but that used to be far too time consuming. You may have come up with the idea and then taken weeks to write it. But you know what? Now you can use these sample essays to write your own essays and save some time and a lot of headaches.I am going to give you some tips on how to write these sample essays so that you can save yourself a lot of time and hassle. By using this guide you will not only save yourself time, but you will also save yourself from a lot of heart ache!If you want to avoid the 'what is the difference' type of essay, just go for a simpler style. There are many essays available that are more simple. But you can still use this guide to write a full length college essay by using these sample essays.The first thing that you want to do is take all of the vocabulary and facts out of the essay. Don't do this unless you are actually g oing to grade this sample essay, because this will make it very difficult for you to understand if you don't have enough background in this particular topic.In addition to this, you may want to think about using a different essay writing software to write this sample essay. This will allow you to focus more on writing this one sentence rather than looking for vocabulary and facts.Also, you want to consider writing a few sentences to start. These sentences will help you get into a flow state. When you are in a flow state, you tend to process faster and you can make quick decisions.These sample essays can save you a lot of time and help you avoid a lot of headaches. Follow these tips and you will have a much easier time writing your own college essay.

American History

American History 1. The 19th Century definition of liberalism in adopts the realms and principles of capitalism.The first core assumption of liberal theory in political aspects is that the fundamental actors in politics are members of domestic society, understood as individuals and privately constituted groups seeking to promote their independent interests. Advertising We will write a custom essay sample on American History specifically for you for only $16.05 $11/page Learn More In philosophical aspects, special conditions, limited competition, individual autonomy, and individual behavior are intertwined together to create a defined social order that seek for the promotion of individual welfare. The most basic tenet of liberal theory is that politics is mixed into the social context, which acts as an effective measure to curtail the powers of the government. In economic aspects, liberalism is a composition of individual who possesses different interests and identities that push them to form economic ties to further their social, political, and economic goals. While this theory is individualistic, its 19th century view is pluralist. 1a.The contributions of the work of Copernicus, Kepler, Galileo, and Newton to notions about natural law began with the theories of Copernicus to the modern scientific world-view. The theories of the these scientists changed the worldview from medieval explanation to proven scientific views. Copernicus in his Ptolemaic system explained gave an analysis of reason behind an appearance of reverse motions adopted by planets. The impact of the work of Copernicus on man’s conception of the universe and rational thought in scientific disciplines is firmly entrenched in notions about natural law. The development of the first Heliocentric theory of the universe and the Pythagorean system had profound revolutionary implications on man’s conception of the universe and natural law. Kepler focused on the application of p latonic solids to provide explanation on orbit spacing in planets.In his work, Kepler placed the sun at the center of the universe and provided a groundbreaking foundation through which future works in astrology were to draw inferences. This was the premise behind Kepler’s Law’s that had immense impact of natural laws and formed the basis of Newton’s law of gravity. The impact of Galileo’s work on the universe and natural laws was majorly on mechanics. His outstanding contribution in the classification of acceleration, velocity, and instantaneous motion widely influenced natural laws of science. Isaac Newton on the other built on the concepts of instantaneous motion but Galileo and others. However, his work on dispersion, nature of color, wave nature of lights greatly influenced the view of humankind on nature and significantly contributed to notions about natural law.Advertising Looking for essay on history? Let's see if we can help you! Get you r first paper with 15% OFF Learn More Building upon the work of Kepler on the position of the sun at the center of the solar system, Newton developed the law of gravitational pull. His discoveries on the movement of the speed in relation to that of the sun and the Inverse Square Law showed common basis and remained defining discoveries on natural laws. The importance of Newton’s work for eighteenth century philosophy revolves around their impacts on worldview. Newton’s laws of motion managed to achieve a shift from medieval explanations to proven scientific laws with common basis. 1b.The origin of the natural rights philosophy draws its origin form liberal political philosophy of John Locke. Constitutions of most democracies of the world draw their existence from this philosophy. Natural rights philosophy proposes that men are free, equal, and independent. The government has the moral duty to respect the rights of individuals. The â€Å"natural right s† played a key role in the development of American Constitution and form the key principle in which the constitution is based. The fall and disintegration of the French monarchy and its replacement with principles of equality, citizenship, nationalism, and inalienable rights draw roots from the philosophy of natural rights. The French revolution was more radical because of the existence of radical elements that exploited governments problems and weaknesses to seize power and changed system of governance. In French revolution, the radical elements were the Girondins. Furthermore, the fear of neighboring countries about the prospects of the revolution spreading added fuel to the already turbulent situation in France. This created more internal turmoil and gave the radical movements more resolve to seize power as observed in Jacobin’s case in France. The difference in characters of George Washington and Napoleon in their contribution to the different ends of the America n and French Revolutions revolve around the fact that whereas Napoleon spread the revolutionary ideals of liberalism and nationalism across Europe, he failed to live the spirit of liberalism and natural rights for all in France. Advertising We will write a custom essay sample on American History specifically for you for only $16.05 $11/page Learn More George Washington on the other solved domestic challenges in America and ensured entrenchment of natural rights, thereby appealing to the American majority at the time. 1c.The legacy of the French revolution and the Napoleonic Empire had profound impact in the entire Europe. The ideas of revolution remain embedded in Europe’s law codes and spread to Europe’s colonies across the globe. The non-Europeans were later to use the revolution ideas of French revolution and the Napoleonic Empire to overthrow European’s colonial powers in the rest of the globe. In summary, the French revolution rema ins a powerful force in modern history. American History In 1787, stakeholders convened in Philadelphia to draft a new constitution. Key considerations entailed the need to review various provisions in the Articles of Confederation. However, the failure to reach a consensus promoted the abandonment of the Articles, and the onset of the drafting of a new constitution.Advertising We will write a custom critical writing sample on American History specifically for you for only $16.05 $11/page Learn More This new document required the approval of at least nine states before it could take effect within the United States. Although numerous controversies and disagreements faced the creation of the new constitution, its ratification by eleven states was a milestone in American history. The Virgin Plan promoted the establishment of a central form of government that would adopt a people-oriented approach. Madison’s proposal of three distinct elements of governance gave citizens control over the executive and judiciary . Conflicts between the Virgin Plan and propositions by representatives of small states led to the introduction of the New Jersey Plan. Small-states’ representatives viewed the proposal concerning the adoption of a general voting for representatives to the lower legislative, rather than the one-state-one-vote approach, as an unfavorable concept (Foner 258). The New Jersey Plan incorporated various aspects within the Articles of Confederation that promoted the adoption of a unicameral legislature in which the vote per state stipulation remained valid. While the Virgin Plan focused on the inclusion of the public in key aspects of national governance and policymaking, the New Jersey Plan presented recommendations that sought to provide some level of influence to states with low populations, and minimize the dominance by states with high populations in crucial aspects of governance. Although both Alexander Hamilton and Thomas Jefferson sought the building of a people-oriented cou ntry, they differed in their views concerning appropriate approaches that would help America to achieve various objectives. While Hamilton promoted the need to restrict leadership roles to the affluent and educated individuals, Jefferson viewed the government as an entity that could guarantee optimal results through the reliance on the public as decision makers. Another consideration is Hamilton’s support for the establishment of a national government while Jefferson encouraged the inception of a state government. Hamilton and Jefferson differed on various aspects of the economy such as the necessity of a national debt, an agriculture driven versus urban and infrastructural boosted economy, and the distinction between the powers of state governments and the national government.Advertising Looking for critical writing on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thomas Jefferson’s views on appropriate gov ernance, as the creation of an entity, which would allow the public to participate in policymaking, highlights aspects similar to Madison’s assertion within the Virgin Plan. On the other hand, Hamilton’s propositions depict aspects of imbalanced governance in which the minority influence decisions that affect the whole population. This demonstrates that he would adopt the New Jersey Plan. The consensus among delegates on the need to promoted unity between states rather than focusing on aspects of equality led to minimal considerations on the issue of slavery. An analysis of the stipulations in the constitution illustrates aspects that strengthened the institution of slavery (Foner 259). The Fugitive Clause and the Three-Fifths Formula gave slave states significant levels of control over slaves. As a citizen of the new American Republic in 1790, I would have favored Madison’s views of a central government as it gives control to the public over crucial aspects of policymaking and leadership. I would have favored the Virgin plan because it clearly outlines the structuring of the government, roles of legislatures and the power bestowed upon the public. Foner, Eric. Give me liberty!: an American history. 3rd ed. New York: W W Norton Company Incorporated, 2012. Print.

Accelerating Growth Between Marketing and Sales With Steli Efti

Accelerating Growth Between Marketing and Sales With Steli Efti Do you enjoy your morning commute? Do you use that time to figure out what you want to accomplish? Goals you want to crush? It can be a peaceful time to think about various projects and who to work with to make things happen. Today, we’re talking to Steli Efti, co-founder and CEO of Close.io, about the intersection of inbound marketing and outbound sales. We discuss where to start, how to work collaboratively, how to grow and scale practices, and HUCA. Some of the highlights of the show include: Starts with customers if you’ve had success with inbound marketing and data to identify ideal/non-ideal customers, that’s the foundation of outbound sales Outbound Strategy: Ask customers for advice on how to sell to them Be vulnerable when doing sales, ask for help, and create an MVP for insights Decision-maker milestones to reach through outbound efforts that can be improved, replicated, and scaled Not all sales reps are created equal; requires consistency and persistence Would I want to buy from this person? Would I want to buy something from this person that I don’t really want to buy? Salesperson Characteristics: Knowledgeable, influencing, trustful, confident, authentic, honest, competitive, and adaptive Depending on your buyers, send emails or make calls to reach them Hang Up and Call Again (HUCA): Philosophy that applies to trying again to get everything you want in life Get outbound sales and inside marketing to work together to understand what they’re trying to accomplish and what insights they’re gathering Links: Close.io Steli Efti’s Blog Steli Efti Keynote Steli Efti’s Email (subject: bundle, and refer to AMP) Send suggested AMP topics If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Steli Efti: â€Å"My entrepreneurial superpower has always been sales and marketing. I’ve always been communicating to drive things forward and to make my businesses succeed.† â€Å"Most of the advice that I give is super obvious stuff, but it’s stuff that people don’t want to do.† â€Å"Just ask a bunch of your customers to give you advice on how to sell to them from an outbound perspective.† â€Å"What separates a great from the good is real consistency and persistency.† If you sound confident and comfortable, it’s going to make me feel like I should stay on the phone and keep listening.

Heather Fraser, Mae Shaw and Paulo Freires View of Communitarianism Essay

Heather Fraser, Mae Shaw and Paulo Freires View of Communitarianism - Essay Example From the report findings it is clear a community represents a high level of employing an elementary preposition of political and social contribution. Neighbourhoods, families and churches all form part of the entire community despite the political and moral interpretations. Despite many differences across the globe, a community constitutes shared values and goals that coincide with the individual interests. In addition, community members have an instrumental value that built a personal relationship for different members to enjoy a sense of ownership. Most importantly, members of a community enjoy a sense of identity that allows them to enjoy various present conditions. The paper states that friendship has been an instrumental factor in defining different relationships. On other hand, this has failed in many instances, as it does not converge solidarity. Arguably, this is because of communal concerns and other issues such as sexual practices as well as understanding of the universe. Above all, communitarianism remains a viewpoint that has significantly affected the community. Despite going through change from one community to another, the term community probably remains an umbrella words that has not change meaning but only use. In his book, Four different approaches to community participation Heather Fraser presents a theoretical orientation of communitarianism from different approaches.

Unionized Workers In America Essay Example | Topics and Well Written Essays - 500 words

Unionized Workers In America - Essay Example In response to the strikes, RCA moved its operations from Camden to Bloomington (Romero 175). The same argument can be used to argue for the reason behind the dramatic changes in the number of unionized workers over the period from 1930 to 2003. During the early period of the 1930s and 1940s, most of the American companies set up their manufacturing hubs in different parts America. Initially, the corporations paid less salary to the members and extracted greater output from them. However, with the formation of unions, the workers started demanding more wages and this resulted in the fact that the manufacturing bases were often shifted from one place to another. However, with the rise of pressure from the worker's unions the management started getting cornered and were forced to comply with the demands of the workforce. However, with the start of globalization, the companies realized that they could get the same level of output as they were presently getting if they shifted the manufa cturing bases to countries like India and China. As the companies started to shift their manufacturing bases to third world countries the number of workers in America got reduced and this resulted in the fall of unionized workers in the USA. ConclusionThe above essay tries to provide an explanation behind the rise and fall of the number of unionized workers in America over the period from 1930 to 2002. The probable explanation is the shift of the manufacturing bases to third world countries.